This page is a bit of nostalgia.
Concepting and designing logos is what first drew me into graphic design and shaped the path of my studies and career.
I love logo design because, at its core, it captures what true design means to me: translating something complex into something simple, clear, and functional, and of course, pleasing to look at.
The thinking behind a strong logo immerses you fully in what the brand or idea represents. It is one of the most complete design exercises there is.
I’m always glad when a project includes the creation of this kind of element. It feels like coming back to where it all started.
Here is a selection of older pieces that, for whatever reason, still resonate with me.
For most of them I designed detailed logo books and, when the logo design was part of a broader visual identity project, compelling guidelines.
