social assets production

Seven distinctive themes formed the foundation of a large-scale content production for Jacobs, crafted specifically for social media and digital-first environments.

From the high-energy spirit of the Winter Olympics to the golden glow of a sunny morning, from the celebration of International Women’s Day to the reflective calm of the shortest day, each theme was designed to capture a different emotional moment around coffee.

We also embraced the everyday rituals of Sunday breakfast, the warmth of being cosy at home, and the determined late-night grind of overtime—all moments where Jacobs plays a comforting and energizing role.

Built around these concepts, we developed an extensive set of creative assets—meticulously crafted for formats like 9:16 and 1:1—designed for high impact across social media, DOOH, and LED walls.

Every deliverable was part of a strategic visual system aimed at making Jacobs feel present, relatable, and shareable in the digital landscape.

Here is just a selection of the 50+ assets we created.