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“Do you recognize perhaps, also you, now, that a minute ago you were another?”

Luigi Pirandello – One, No One and One Hundred Thousand

Hi! I’m Stefano, a Milan-born Creative in constant evolution.

Over the years, I’ve gone from sketching identities on paper to leading the art direction of campaigns. From designing for the web to working shoulder to shoulder with directors on set. From branding to writing scripts for commercials. From still images to motion pictures, always with a strategic mindset.

Every project I take on and every tool I adopt shapes a fluid professional identity. Never fixed. Always in motion. I don’t believe in final forms. I believe in creative contamination as a way of living and working.

This space is where all my fragments meet. Concept, craft, and experimentation across art direction, design, and now generative artificial intelligence.

It’s my recipe for never getting bored.