Lipton Green Tea

2024

Client: Lipton
Year: 2024
Agency: Chuck Studios
Project: social media recipe videos campaign

Working on the latest Lipton Green Tea social media campaign was a truly rewarding experience.

As the Art Director for this project at Chuck Studios, I had the opportunity to help shape the visual language and style of the content, right here in the Amsterdam studio.

We based our creative choices on the latest social media trends and behaviours, crafting a “stop scroller” that immediately captured attention by showcasing the final drink. We briefly introduced the product, then transitioned into the step-by-step process, ending with the brand’s signature platform, “2 Cups of Goodness.”

We developed eight unique recipe videos, each crafted to showcase Lipton Green Tea in a fresh and imaginative way. Erik de Koning directed the films, and I was thrilled to bring my creative vision to life alongside him.

The planning process was intense: eight days of preparation to perfect 80 shots, all packed into a fast-paced two-day shoot. Coordination and meticulous attention to detail were key, and seeing everything come together on set was incredibly fulfilling. Vince, our liquid stylist, was a creative powerhouse, designing each cocktail recipe from the ground up. His commitment to both aesthetics and flavour made every drink as appealing in taste as it was visually.

This project was a true testament to the power of collaboration, creativity, and careful planning.