Pepsi + KFC

As soon as we received the briefing, I was excited to dive into the creative concept. The challenge was to seamlessly feature both Pepsi and KFC in various football scenarios, which immediately sparked some great ideas within the team.

Besides writing tons of scripts, I worked closely with set designers to ensure the visuals connected both brands cohesively, creating a unified aesthetic that tied everything together, aiming to find that perfect balance between the two iconic brands. 

In the end, we selected seven microfilms, each showcasing a young cast enjoying food in different social settings while watching the UEFA Champions League.

Executing this project was an absolute thrill! We built three distinct sets in one studio—definitely one of the biggest productions we’ve pulled off. The energy on set was electric, filled with delicious food, refreshing drinks, and lots of excitement. And of course, the success of the shoot wouldn’t have been possible without our incredible crew, who brought every element to life.