Postobón

Working on this project was an amazing experience, even though it wasn’t our typical film production. We had the challenge of delivering 50 assets—both videos and images—for five unique brands from Postobón, Colombia’s leading non-alcoholic beverage company. 

The brands we worked on were Colombiana, Bretaña, Acqua, Manzana, and Postobón Flavours, each with its own strong identity.

After being contacted by FlareBBDO, who had been following our work, we dove deep into the brand worlds, analysing all the material they shared. As the Art Director, I collaborated closely with our Liquid Director, Erik de Koning, designing shots and ensuring that the creative direction aligned with each brand’s identity. This phase was all about understanding each brand’s essence through colours, angles, and movements.

Once the client approved our shot list, we worked tirelessly on the art direction for each scene. We used cutting-edge technology, including 3D-printed rigs and the Bolt Robot, to pull off precise, visually stunning shots. Our SFX team helped make the impossible possible with complex rigs and creative setups.

Single shots are used as integration in live action campaigns, social assets, DOOH and more.