I helped Director Kristy Snell create a small ice-cream brand. While she focused on the shots for her spec work, I designed the logo and packaging, creating a mini brand identity. As a former graphic designer, I always enjoy using my design skills to collaborate on the small details that help enhance the overall look …
Tag Archives: design
Heinz
https://vimeo.com/1102931216one production, multiple assets development For Kraft Heinz, we produced a wide range of digital assets, optimizing production by designing sets and shots to create a highly flexible library of photos, clips, boomerangs, loops, and cinemagraphs. This enabled seamless adaptation across a variety of extreme formats, including DOOH, LED walls, online banners, POS materials, and …
UX/UI Banking app
In 2019, as a way to experiment and improve my skills with Figma, I created a mini design system for a banking app, designing both the User Experience and User Interface. I made it available online for free not expecting much but surprisingly was downloaded by thousands of users, I hope it inspired someone.
Banca Sistema
Over the years, I created and expanded the brand identity across various products and services, both online and offline. By the end of the five years, I was primarily managing stakeholders and external partners for several marketing activities across multiple channels — digital, print, radio, TV, and events — guided by my creative direction …
non-profit art project
Banca Sistema Arte is a non-profit art project that I curated from its inception, shaping it into one of the country’s most significant cultural initiatives. My responsibilities included selecting emerging artists, curating exhibitions, and overseeing the production of all marketing collateral. Over the five years, I curated 17 exhibitions, managing 54 artists and …
logofolio
This page is a bit of nostalgia. Concepting and designing logos is what first drew me into graphic design and shaped the path of my studies and career. I love logo design because, at its core, it captures what true design means to me: translating something complex into something simple, clear, and functional, and of …
websites collection
Since the beginning of my career, I’ve designed a wide range of websites and e-commerce platforms. Some were standalone experiences, others part of broader, integrated projects. Most of those early works are no longer online, and many are now outdated, lost in the chaos of hard drive transfers and forgotten backups. To be honest, they …