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Tag Archives: Art Direction
Lipton Ice Tea – Distinctive Brand Asset
Lorem ipsum dolor sit amet Lipton Ice Tea
seven deadly sins
https://vimeo.com/1037443394 Director Erik de Koning called for a creative jam session around an idea he had been thinking about for several years: a film about the seven deadly sins and liquids. I answered the call, bringing several ideas to the table to layer the storytelling with concepts. Together, we worked on the visual aesthetics of …
Kamenitza
https://vimeo.com/1039206162 When crafting Kamenitza’s quality campaign, the concept of “A Generous Pour” became the guiding idea. It celebrated not just the sensory allure of the beer but also its ability to bring people together through shared joy and connection. Rooted in the success of Kamenitza’s equity campaign in Bulgaria, which highlighted the brand’s cultural relevance …
Hertog Jan
https://vimeo.com/1037443554https://vimeo.com/1037443525https://vimeo.com/1037443501
Lipton Yellow Label
https://vimeo.com/1037444048 It’s all about the infusion and the unique way people enjoy their tea in countries like Pakistan. I had the pleasure of working on this mesmerizing product campaign alongside the Director. The close-ups of bubbles and milk are simply stunning. I contributed to the project from a creative perspective, curating the Art Direction, and …
Fentimans freestyle
The goal behind this project was a challenge: creating a high-quality film in the shortest possible time. In total, it took around five hours to design, produce, edit, and grade this short film using a bottle of Fentimans Rose Lemonade and a skeleton crew. https://vimeo.com/1041412816
Week Zonder Vlees
A national sustainability campaign encouraging participants to skip meat, fish, and dairy for one week. First launched in 2018 in the Netherlands, it has since evolved into a prominent annual branding event that now extends across Europe.
Film tribute to Marc Rebillet – Coffee
https://vimeo.com/1008808638 The short film Tribute to Marc Rebillet’s Coffee started with a simple Slack message from Olaf van Gerwen: “This sounds like fun, can you do something with this?” Attached was Marc Rebillet’s song Coffee, a fast-paced, eccentric ode to caffeine. Directors Erik de Koning and Kristy Snell immediately saw its potential and brought me …
Banca Sistema
Over the years, I created and expanded the brand identity across various products and services, both online and offline. By the end of the five years, I was primarily managing stakeholders and external partners for several marketing activities across multiple channels — digital, print, radio, TV, and events — guided by my creative direction …