A national sustainability campaign encouraging participants to skip meat, fish, and dairy for one week. First launched in 2018 in the Netherlands, it has since evolved into a prominent annual branding event that now extends across Europe.
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Senseo
The Mother’s Day campaign for Senseo stemmed from a Culinary Identity Light, a visual creative strategy we developed specifically for the brand. During the project, we collaborated with the client to propose and define a set of rules and tactics aimed at making Senseo more distinguishable from its competitors, particularly in markets outside the Netherlands.