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seven deadly sins

https://vimeo.com/1037443394 Director Erik de Koning called for a creative jam session around an idea he had been thinking about for several years: a film about the seven deadly sins and liquids. I answered the call, bringing several ideas to the table to layer the storytelling with concepts. Together, we worked on the visual aesthetics of …

Kamenitza

https://vimeo.com/1039206162 When crafting Kamenitza’s quality campaign, the concept of “A Generous Pour” became the guiding idea. It celebrated not just the sensory allure of the beer but also its ability to bring people together through shared joy and connection. Rooted in the success of Kamenitza’s equity campaign in Bulgaria, which highlighted the brand’s cultural relevance …

Lipton Yellow Label

https://vimeo.com/1037444048 It’s all about the infusion and the unique way people enjoy their tea in countries like Pakistan. I had the pleasure of working on this mesmerizing product campaign alongside the Director. The close-ups of bubbles and milk are simply stunning. I contributed to the project from a creative perspective, curating the Art Direction, and …

Film tribute to Marc Rebillet – Coffee

https://vimeo.com/1008808638 The short film Tribute to Marc Rebillet’s Coffee started with a simple Slack message from Olaf van Gerwen: “This sounds like fun, can you do something with this?” Attached was Marc Rebillet’s song Coffee, a fast-paced, eccentric ode to caffeine. Directors Erik de Koning and Kristy Snell immediately saw its potential and brought me …