The planning process was intense: eight days of preparation to perfect 80 shots, all packed into a fast-paced two-day shoot. Coordination and meticulous attention to detail were key, and seeing everything come together on set was incredibly fulfilling.
Category Archives: Project
Jelen Pivot
Our collaborative work not only revitalised Jelen’s brand presence but also set a strong foundation for its future communication strategy.
Pepsi + KFC
Besides writing tons of scripts, I worked closely with set designers to ensure the visuals connected both brands cohesively, creating a unified aesthetic that tied everything together.
Fentimans freestyle
The goal behind this project was a challenge: creating a high-quality film in the shortest possible time. In total, it took around five hours to design, produce, edit, and grade this short film using a bottle of Fentimans Rose Lemonade and a skeleton crew. https://vimeo.com/1041412816
Week Zonder Vlees
A national sustainability campaign encouraging participants to skip meat, fish, and dairy for one week. First launched in 2018 in the Netherlands, it has since evolved into a prominent annual branding event that now extends across Europe.
bobbi’s ice-cream
I helped Director Kristy Snell create a small ice-cream brand. While she focused on the shots for her spec work, I designed the logo and packaging, creating a mini brand identity. As a former graphic designer, I always enjoy using my design skills to collaborate on the small details that help enhance the overall look …
Senseo
The Mother’s Day campaign for Senseo stemmed from a Culinary Identity Light, a visual creative strategy we developed specifically for the brand. During the project, we collaborated with the client to propose and define a set of rules and tactics aimed at making Senseo more distinguishable from its competitors, particularly in markets outside the Netherlands.
Film tribute to Marc Rebillet – Coffee
https://vimeo.com/1008808638 The short film Tribute to Marc Rebillet’s Coffee started with a simple Slack message from Olaf van Gerwen: “This sounds like fun, can you do something with this?” Attached was Marc Rebillet’s song Coffee, a fast-paced, eccentric ode to caffeine. Directors Erik de Koning and Kristy Snell immediately saw its potential and brought me …
Heinz
https://vimeo.com/1102931216one production, multiple assets development For Kraft Heinz, we produced a wide range of digital assets, optimizing production by designing sets and shots to create a highly flexible library of photos, clips, boomerangs, loops, and cinemagraphs. This enabled seamless adaptation across a variety of extreme formats, including DOOH, LED walls, online banners, POS materials, and …
UX/UI Banking app
In 2019, as a way to experiment and improve my skills with Figma, I created a mini design system for a banking app, designing both the User Experience and User Interface. I made it available online for free not expecting much but surprisingly was downloaded by thousands of users, I hope it inspired someone.